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Internet Business Marketing: The Features And Advantages

April 27th, 2010 Lai Chuey Lin No comments

Marketing is the process of determining the requirements and needs of people, in terms of products and services, and fulfilling them through proper planning and strategies through communication and sales. And, when the primary channel for marketing is the internet then it takes a whole new dimension and is better known as internet business marketing.

With the internet around, networking has taken a new dimension. Marketing a business with the help of the internet is more than just marketing. While various companies follow different orientations and approaches to market their products and services, the main strategies followed are relationship marketing, social marketing and business marketing. The main profit driver in relationship marketing is building and maintaining a very good relationship with the customers. In social marketing, the main profit driver is the benefits of a particular product or service to the society. And, in business marketing the main profit driver is building and maintaining of good relationships between organizations. Here, various forms of marketing activities like advertising, promoting and communicating to customer are employed.

The internet, which is an interconnection of computer networks, operates through the internet protocol suite. Since, it is a globally accepted system for communication it is very advantageous to do e-commerce marketing through the web. Some of the advantages of internet business marketing are access to remote customers, fast transfer of data, inexpensive medium for marketing, constant business improvement through online growth, and direct and inexpensive interactions with customers through VOIP. Thus, with the help of this type of marketing the companies and organizations can address all four broad categories of its customers, namely companies that consume their products and services, resellers, government agencies, and institutions.

Today, every customer is benefited through internet marketing as you will get the details of the product by sitting at your own workplace or home. It is also safe as you have a good security service.

Finally, all this is possible only if you have network availability where there is fast data transfer, constant up-gradation, newer internet and web technologies and higher security against hackers. And, all this comes your way at a very reasonable price.

Thus, internet business marketing is always beneficial and advantageous for the well being of the society as well as organizations.

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9 Reasons To Do Joint Venture Deals On eBay

April 20th, 2010 Leslie Yc No comments

eBay is the most popular home business in the USA, but it’s not without its problems. Many have tried to succeed but have failed due to confusion over what products to sell, giant numbers of competitors, picture theft from other sellers, and Paypal that eat into profits.

One way to avoid this swamp, though, is to do a Joint Venture with established eBay sellers. This allows a JV partner to build her own mailing list and sell products off eBay.

There are multiple advantages to this way of doing business on eBay:

1. The biggest uncertainty for would-be eBay sellers is what products to sell. Sometimes vendors risk large sums of money on untried products, only to lose their investment, become sour and give up. With a Joint Venture there is no risk except for a few hours of time.

2. Since there are no auctions listed on eBay, no one can steal copy or pictures from JV sellers – because there is nothing to copy. In effect, we become invisible – no one even knows we exist and this hidden aspect has many advantages.

3. eBay JVs are usually done with a digital product that can be instantly downloaded. This is great for any entrepreneur because inexpensive auto-responder mean that her entire business is handled via autopilot. Contrast this with the usual way of doing business on eBay which involves mailing dozens, hundreds or even thousands of boxes.

4. eBay and Paypal have lots of rules. It’s easy to break some unwittingly, and even the most honest seller does so from time to time. A JV merchant isn’t answerable to eBay, however, but only to her customers.

5. A JV seller never directly lists on eBay, thus avoiding eBay and Paypal fees.

6. Successful Powersellers have large numbers of customers and there are lots of administrative details involved. Implementing a sales system can cost time and money because without attention to detail packages won’t be mailed in a timely fashion, payments won’t be accurate, items will be sent to the wrong buyers, and so on. A JV partner eliminates all of that because all transactions can be funnelled through a hands-off system.

7. eBay selling lives or dies through the ‘feedback’ system. Negative feedback can kill sales instantly and lack of feedback causes buyers to hesitate and choose other sellers. Feedback is totally irrelevant to a Joint Venture seller because she is using the reputation of carefully chosen other sellers. She knows in advance that their feedback is high quality or she doesn’t do deals with them.

8. Inexperienced sellers sometimes drag wiser merchants into price wars. In a panic over sales, they foolishly slash prices, beginning a chain reaction that results in bare bones bids that allow no one to make any money. A Joint Venture seller floats serenely above such hiccups in the marketplace.

9. Best of all, a JV seller doesn’t settle for a one time sale. She concentrates her efforts on a mailing list of happy customers that she can sell to again and again and again. In this way, not only is she ensuring repeat profits, but she gets paid for creating this list, rather than having to pay someone else for names.

With its 147,000,000 registered users, eBay is the best source of targeted, Net-savvy buyers on the web. By putting together Joint Venture deals with established sellers, anyone can add large numbers of qualified buyers to their database efficiently and inexpensively.

Lastly, if you want to make some serious money on eBay, check out this ebook “eBay Inside Out“. It has changed my life by simply following the system exactly. I’m now a Platinum eBay Powerseller selling full-time on eBay, making average $50k of sales every month, you too can make it! Get a totally unique version of this article from our article submission service

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10 Ways To Save Time And Money With Shipping & Handling On Ebay

April 17th, 2010 Leslie Yc No comments

One problem with eBay is that unless you are careful you can end up spending far too much time on routine tasks such as packing and shipping. Not only is there the time spent wrapping the items, but also when you take them to your local post office to have them weighed, stamped and posted. As someone who never seems to have enough time I have adopted some time saving measures which frees up my time to do other things.

1.Buy Stamps in advance. Many of the items that I sell are similar, CDs , audio tapes and books. Therefore I know exactly what the postage is for these items and I buy in advance a quantity of stamps for the various denominations that I use. I can then pack, stamp them and just drop them into the post box without the need to wait at the post office counter.

2.Get a set of scales Of course one really helpful piece of equipment is a set of postal scales. Not only does this save you time by allowing you to pre stamp packages but it is also very useful when you are listing an item. You can quickly and accurately calculate the exact cost of postage for each item. This can save you making those errors of under estimating the true cost of posting an item or having to make a special journey to the post office just to find out what it will cost to post.

3. Buy packaging materials online A thriving industry has grown on eBay offering packaging materials. It really is a case of selling spades to miners, but as a result the competition in this field is very fierce. This means that you can make considerable savings if you go to the Business, Office and Industrial Category and look in Packing and Postal supplies. Also many of the major stationers such as Staples and Viking offer a good 24 hour service and often have some attractive special offers or gifts to make an even better deal. Most offer free postage for orders over a certain quite low amount.

4. Whenever possible use padded bags. If it is suitable for your products one of the great time savers is the use of padded envelopes. They come in a big range of sizes and thickness and are suitable for a wide range of products. It is much easier and quicker just to pop something into an envelope and seal it than putting something in a box, put in padding and using tape to seal it. Also these days padded envelopes can work out cheaper than other forms of packaging.

5. Hold a stock of Post Office Forms These days forms control our lives and it is no different with the postal authorities. Normally if you are a regular postal user your local post office will be happy to supply you with a stock of the forms that you might need. The ones I keep handy are customs declarations, recorded International and national forms and supplies of airmail and fragile stickers. Completing these and applying them to your packages before you go up to the post office can save considerable time.

6. Use Rubber stamps I also have a selection of rubber stamps with First Class Mail, Do Not Bend, Small Packet Rate, This saves the time rather than writing these phrases over and over again.

7. Pre print return labels I would never send out a packet without a return address on it. Over the years that I have used eBay I have had about 5 parcels come back to me because they were undeliverable for one reason or another. If I had not had a return address label on them they and the contents would have been gone forever. You can of course order a pack of name and address labels from the local printer but I have found the most cost effective is to use the sheets of plain labels such as Avery, the 65 labels to a sheet are ideal and print them off as required a sheet at a time. I then just stick one of these on to every packet I send out. And of course it also makes you look a little more professional with your packaging.

8. Pick the time that you go to the post office There are always some times in the day or days in the week when your local post office is liable to be more busy than others. If you ask the counter staff I am sure they would be happy to tell you when these times are likely to be. Also they would also be able to tell you the times they would expect to be less busy. If you use this information you can cut down the time you spend waiting in line at the post office.

9. Copy addresses from Paypal notification. Whenever you get payment notification from Paypal it will contain the name and address of the buyer. I always highlight and copy this and using my labelling software I paste this into the label template this saves having to write or type the information in. I always print my labels on the AveryL7160, 21 labels to a sheet paper.

10. Compare prices There is plenty of competition to ship larger items and it is worth comparing prices for the various shippers and couriers to get the best deals. In my experience with smaller items it is difficult to beat the Post Office but for items that need to be shipped fast or weigh over 2 Kgs (4 1/2lb) it is worth looking for the best deal.

If you do not want to handle the tedious shipping & handling, simply use drop-shipping service provided by wholesalers. I personally use Drop-shipping Wholesaler to find the legitimate wholesale suppliers to drop-ship the items I have sold eBay directly to my customers!

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5 eBay Selling Tips for Newbies

April 16th, 2010 Leslie Yc No comments

I’m directing this article to those who are just starting their eBay Selling Venture. Whether you’re selling books, DVDs, CDs, collectibles or clothing, all things (with the exception of eBooks and services) need to be mailed. And it’s the postage, handling fees and mailing that seems to cause a great deal of angst among new sellers.

You’ve heard the advice – don’t overcharge for shipping. That is very good advice, indeed, as nothing turns off potential buyers like sellers who gouge you on the shipping costs. It’s also a practice that can rack up bad feedback.

However, I’m going to play Devil’s Advocate here and suggest that you don’t go overboard and give so much of a break on shipping that you’re chipping away at your profits. It’s good to remember the “hidden costs” of shipping: bubble wrap to secure your breakables, tape, shipping envelopes, boxes, etc. Then there’s the gas you put in your car to take all those trips to the post office.

You might think I’m being cheap, but, if you added up all your eBay expenses for the year (as some did for their recent taxes) you might be shocked to see how all the packing materials and gas for your car added up and took a little chunk out of your eBay profits. And, believe me, they do add up.

Some people are even more surprised to find they underestimated the weight of their packages, causing their profits to shrink even further.

How can you be fair to both you and your buyers?

1. Buy a scale. It may sound simple, but purchasing a scale can save you a bundle in shipping. If you’re just eyeballing the weight of the package, you can often times guess too low, and be in for quite a shock when you go to the post office and see the package is going to cost twice what you thought to ship.

2. Know the dimensions of your packaging before listing the item. Some packages cost more to ship because of their dimensions. Knowing the weight alone isn’t enough.

3. Offer the buyer a variety of shipping methods. Some prefer speedy delivery with Express mailing, while some prefer to save money with parcel post even though the wait is longer. It’s always a good idea when using parcel post or other slower ground shipping to alert the buyer by email that it can take anywhere from 8 to 10 days.

4. Save yourself money whenever possible by using boxes that have been used. Most stores are more than happy to let you rummage through their old boxes and take some home with you. But, do remember to choose boxes that are presentable, secure and strong enough for your items. And, if you have breakables, don’t skimp on the bubble wrap.

5. Give yourself a small handling fee that will cover your expenses. Some sellers add on an additional $1 or $2 to the shipping fees for their handling fees (depending on the cost of the item and how much packaging you have to use). I really advocate doing this because your expenses will add up if you do a lot of selling on eBay. Be sure to be upfront with your buyers that you have a small handling fee so they can’t complain about it later.

Being fair to both yourself and your buyer will keep you both happy, and keep more of your profit in your pocket.

Lastly, if you want to make some serious money on eBay, check out this ebook “eBay Inside Out“. It has changed my life by simply following the system exactly. I’m now a Platinum eBay Powerseller selling fulltime on eBay, making average $50k of sales every month, you too can make it! Get a totally unique version of this article from our article submission service

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5 Easy Ways To Make Money On eBay

April 16th, 2010 Leslie Yc No comments

Frequently the question they ask is, “Please tell me an easy way to make money on eBay.” I suppose the answer to this question really revolves around how you define the term easy.

It is my belief that there is no easier way to make money on the Internet than by selling items through eBay. What could be simpler, a straight forward 5 step process.

1. Get something to sell. 2. Photograph it, and write a description. 3. Upload your listing to eBay. 4. Collect your money. 5. Dispatch the item.

What could be simpler than that?

But I suspect what people are really asking is how can I easily get products to sell. From my experience this is what both newcomers and some experienced eBayers find difficult. So in this article I just want to highlight 5 very simple ways that you can get products to sell without even leaving your computer. This I hope that will be easy enough for everyone.

1. What, no photograph? It is my belief that there is hardly an item listed on eBay or any of the other online auctions that does not benefit from having a photograph or image included in the listing. In fact most items that are listed without a photograph that actually sell tend to fetch 20% less than those with. In some categories the figures are even higher. For instance clothing items offered without a photograph average a 78% lower selling price than those with. So it would seem to be pretty easy to browse eBay looking for these “photo less” items, buying them and then relisting with a photograph. Money for old rope really.

2. Finding the poorly listed item. There are many reasons why someone’s listing fails to attract any worthwhile bids. Bad title, short or poor description, wrong category, poor spelling and so on. You can find these by browsing around the auction site, but I would suggest an easier method.

Select the categories that you are interested in and look down the search feature for items finishing within the next hour. Here is where you will find the bargains that have failed to attract any bids for the reasons we have mentioned.

3. Unsocial hours In any book about eBay you will find tips on when is the best time for auctions to finish. The most suggested times for most items are Sunday afternoon and evenings and Wednesday evenings. Some experts suggest that for business related items Monday or Tuesday during office hours are best. If you accept that there are times when you will get increased bids for your items there must also be times when if your auction ends you will not do so well. I would think if you have an auction that finishes between say 5 am and 8 am on a Monday morning you will not have too many people lurking to place last minute bids to push the price up. Again buy and relist with your auction set to finish at a more sociable time and you could easily make a 20% or more profit for very little effort.

4. Buy Collections One of the easiest ways to make money on eBay is to cash in on other peoples laziness. If someone has say a collection of 10 china dogs, it is a fact that if they put all ten in one listing as a collection they will get less than if they had listed each item separately. But it is amazing how many sellers cannot be bothered to do this. I have in the past bought such a collection and actually made more from one of the items than I had paid for the whole collection.

5. Other online auctions. Over 95% of all online auction sales are on eBay. They have the largest number of registered buyers and items listed for sale. For this reason items offered for sale on eBay get the best prices. So why not search around some of the smaller online auctions, because in many cases items listed with them will not attract such a good prices as could be achieved on eBay. Then all you have to do is buy from them and relist on eBay.

So there are 5 easy ideas for you to consider. Why not give some or all of them a try.

If you want to make a serious money on eBay without carrying any inventory or handle packing & shipping yourself, check out this ebook “eBay Inside Out”, that have completely changed my life selling on eBay. I follow exactly the system & now making average $50k of sales every month, you can too!

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